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water in skin care

Water is wonderful, essential for life, really.

So you might be wondering why we don't add such an amazing ingredient in our products?


Grab a bottle, any from your cabinet, and see if the first ingredient is water.  Ingredients are listed in the order of quantity, first being the largest.

Did you know that water breeds mold and bacteria when it is introduced to another ingredient in the same way a grapefruit will mold on the counter but if you dehydrate it, it will last indefinitely? So if water is listed, know that a strong preservative is in there somewhere.

You see, the FDA requires a preservative for products containing water because of the mold and bacteria. Because we don't add water, we don't need preservatives! We love that.

By adding water, another ingredient is needed. We all remember learning in science class that oil and water don’t mix, right? Well, they do in the skin care industry, that is, if you add an emulsifying wax. WAX. These waxes do a fancy job of suspending oil molecules in water molecules so you have a thick creamy consistency. That doesn’t sound too bad except for the fact that emulsifying waxes can be made from whale flubber (even if you aren’t a vegetarian, that sounds yuck!).

Even plant derived emulsifying wax is made using a cocktail of toxic ingredients as seen here:

Cetearyl Alcohol, Polysorbate 60, PEG-150 Stearate, and Steareth-20. (here's a hint: if an ingredient has a number in it, it wasn't grown in nature. There are no orange-10s grown on trees in florida.)

Again, those ingredients are absorbed into your skin then into your bloodstream. Plus, alcohols by nature are drying which seems to defeat the purpose of hydration.

Let’s recap a very simple formulation: