Isn't water super healthy for you? Yup.
So, you might be wondering why we don't add such an amazing ingredient in our products?
Grab a bottle, any from your cabinet, and see if the first ingredient is water. Ingredients are listed in descending order of quantity, first being the largest.
Did you know that water breeds mold and bacteria when it is introduced to another ingredient in the same way a grapefruit will mold on the counter but if you dehydrate it, it will last indefinitely? So, if water is listed, know that a strong Preservative is in there somewhere.
You see, the FDA requires a preservative for products containing water because of the mold and bacteria (see below). Because we don't add water, we don't need preservatives! We love that.
By adding water, another ingredient is needed. We all remember learning in science class that oil and water don’t mix, right? Well, they do in the skin care industry, that is, if you add an Emulsifying Wax. These waxes do a fancy job of suspending oil molecules in water molecules so you have a thick creamy consistency.