So you might be wondering why we don't add such an amazing ingredient in our products?
Grab a bottle, any from your cabinet, and see if the first ingredient is water. Ingredients are listed in descending order of quantity, first being the largest.
Did you know that water breeds mold and bacteria when it is introduced to another ingredient in the same way a grapefruit will mold on the counter but if you dehydrate it, it will last indefinitely? So, if water is listed, know that a strong PRESERVATIVE is in there somewhere.
You see, the FDA requires a preservative for products containing water because of the mold and bacteria (see below). Because we don't add water, we don't need preservatives! We love that.
By adding water, another ingredient is needed. We all remember learning in science class that oil and water don’t mix, right? Well, they do in the skin care industry, that is, if you add an EMULSIFYING WAX. These waxes do a fancy job of suspending oil molecules in water molecules so you have a thick creamy consistency. Most emulsifying waxes are made using a cocktail of toxic ingredients as seen here:
Water activity is a fancy way of stating how much water a formula contains. Most aqueous (formulas containing water) formulas state water as the first ingredient which means it contains mostly water.
When diluting something don't you add water? Does that mean adding water to a product would be diluting it? Hmmmm.
Below you will find the results of an extensive study on water in cosmetics from the Senior Manager of Research and Development Microbiology with Avon Products, Inc.
We don't just want you to take our word for it.
Here is more science-y proof that water does breed mold and bacteria when added to a product which is why we never use it in our formulas.