Through years of research, I realized that the message companies were trying to convey to me was that their products were natural when their ingredient list told me another story. Adding the words “natural” or “naturally derived” meant nothing. It was simply boardroom marketing trying to pull the wool over people's eyes.
Have you ever seen a website where you can see the “KEY INGREDIENTS” of a product? That is code for “the-ingredients-we-want-you-to-know-about-and-not-the-ones-we-don’t.” If a company doesn’t list ALL their ingredients, they must be hiding something, right? In this day and age of healthy clean eating, why wouldn’t they preach their healthy ingredients loud and proud?
Ingredients are listed in descending order of quantity. For instance, water is almost always listed first which means that product has more water than any other ingredient. This is important to know because you can see where beneficial/safe/natural ingredients fall in the list. If coconut oil is listed close to the bottom, it likely contains very little coconut oil.
Seeing numbers or capital letters in an ingredient’s name is a clue that they are made in a lab. After all, you never go picking for raspberry #5, right?
Did you know that petroleum ingredients like mineral oil are disguised in names like baby oil, vaseline, or petroleum jelly are everywhere in personal care products? EVERYWHERE. Here is why your skin should stay away from them.
1. It acts like a raincoat on your skin and doesn't allow your skin to breathe. Skin needs to breathe. Think plastic wrap. Not good.
2. Because skin absorbs stuff, they are absorbed into the body. Yet, petroleum ingredients are not able to be metabolized by the body so it stays in there. Think of how much is applied and absorbed over a year, 5 or 10 years.
EWG or environmental working group states, "These trace contaminants in petroleum-based ingredients often readily penetrate the skin according to government and industry studies, and their presence in products is not restricted by government safety standards — they are legal at any level."
3. A common condition, called Estrogen Dominance is when a sufferer has a high estrogen ratio with little to no progesterone to balance its effects in the body. Chemicals called Xenoestrogens are one of the biggest culprits. Petroleum ingredients are classified as Xenoestrogens. Yikes.
Below are some petroleum ingredients disguised in other names.
When you remove all the fillers and other toxins (water, alcohols, preservatives, perfumes, emulsifying wax, petroleum ingredients, etc.) and replace them with healthy, active, beneficial ingredients, your skin is able to go about the work of healing itself.
Think about what happens when we remove processed food from our diet and replace it with healthy fruits, veggies, quality proteins, nuts, and seeds. We begin to feel better, sleep better, lose weight, our mood improves, etc. Without all the distractions, your body is able to begin the work of healing itself and has the tools to do that. This is the principal behind Bloom. Give your skin the "tools" it needs to be clear, bright, and healthy. You might think simply applying coconut oil will work but different ingredients give your skin different "tools."
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